Why Online Video?
Video Sells
- Boost your Google visibility and ranking.
- Differentiate your business, tell your unique story.
- Gain more customers.
- Increase revenue.
- Reach viewers worldwide 24/7.
- Control your message.
Video is not a trend it's imperative.
Customers today demand engaging and interactive content. They expect that content to be highly functional, highly intuitive and highly intelligent. Video delivers all of that. Cheaper than TV, but with editorial and production values just as high. It's an innovative and non-intrusive way of marketing.
Video delivers extraordinary economies of scale and measurable results.
You can reach more people with more engaging communications 24/7. Produced and distributed effectively, video will increase revenue and decrease costs.
Why an online video strategy is crucial:
- Simple way to present information. No reading required!
- People like to watch and are accustomed to television.
- Video adds personality to your brand, product and company.
- It's easier to establish trust, network and build stronger relationships by engaging your audience, thereby converting viewers into customers.
- Sharability: embed, email to friends, and share across multiple platforms.
- Search engine optimization (SEO): on your own site, or leverage the power of third party distribution sites to make yourself searchable and findable.
- Accessibility: videos are viewable on computers, phones, tablets and now TVs!
53% more likely to appear on the first page of Google with video on your website.
- Forrester Research
Video landing pages generate 4-7x higher engagement and response rates than static
image and text landing pages.
- Search Engine Watch
Press releases that include video components receive a 500% increase in views.
- Eloqua
Video in email marketing increases click-through rates by 96%.
- Implix Email Marketing Trends Survey
Videos in universal search results have a 41% higher click-through rate than plain text results.
- aimClear
Over 182 million viewers watched 38.7 billion videos in December 2012. With over 11.3 billion video advertisements viewed.
- comScore
To gain a competitive advantage with video call 888.712.8211.